In Carrefour hypermarkets, we can find interesting POSM materials that keep the balance of visibility vs quality vs price.
These are cardboard gates, navigating customers to selected categories. To increase the effect of "navigation", they have the communication of the strongest brands from particular categories in the alley.
This is very effective in influencing the Buyer, making it easier for him to identify the category, while also providing coverage for costs for the Retailer.
It seems that this is an action supported by Carrefour, because it is conducted in several different categories, with different brands and corporations, and it is rare that several companies simultaneously use such unique POSM at one time and place.
