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Premiumization of household chemicals

Written by Wiktor Miałkowski | 26 May 2020

Amber extract, Boutique collection and window cleaner?

An interesting example of marketing brand positioning in the premium segment – an interesting and catchy idea with amber, clear graphics and a black POSM background.

The whole thing creates a coherent and attractive brand image.

If you'd like to download the high resolution photo click: photo1,photo2