---
title: Russian Vodka in-store activation
description: An example of how to present a premium brand on a market where the brand itself is not known. In marketing this is called in-store activation.
---

[Blog PRO.display](https://blog.prodisplay.ai/en)

# [Russian Vodka in-store activation](https://blog.prodisplay.ai/en/russian-vodka-in-store-activation)

 Written by [Wiktor Miałkowski](https://blog.prodisplay.ai/en/author/wiktor-miałkowski) | 11 February 2020

## Brands that aspire to reach premium status, especially in the strong spirits segment, must emphasize their strength through the quality and size of their expositions.

This especially applies to markets where those brands are not well-known to begin with.

In the photo, we have exactly that kind of situation - an attempt to position the product on a high level with the use of a very elegant, black stand. The challenge is even greater because the producer has abandoned all textual parts of its BTL communication.

If you'd like to download the high resolution photo click: [photo1](https://blog.prodisplay.ai/hubfs/russian_standard.jpg?hsLang=en-us)

[View full post](https://blog.prodisplay.ai/en/russian-vodka-in-store-activation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Wiktor Miałkowski"
  },
  "dateModified" : "2020-02-11T10:50:04.497Z",
  "datePublished" : "2020-02-11T10:50:04Z",
  "headline" : "Russian Vodka in-store activation",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://cdn2.hubspot.net/hubfs/3330910/baner-nowy-17.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://blog.prodisplay.ai/en/russian-vodka-in-store-activation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://3330910.fs1.hubspotusercontent-na1.net/hubfs/3330910/PRO.display%20NEW%20branding/Pro-display-logo.png",
      "width" : 283.0467
    },
    "name" : "Blog"
  }
}
```