Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from the natural ingredients and POS materials should strongly support those features of products that refer to that trend. Dr.Oetker stand is a great example.

Display that supports the attributes of the product is crucial in retail.

Modern technologies are boldly entering the world of FMCG promotions.

The combination of AI and Photo Recognition systems allows us to control the quality of expositions with incredible precision. Applications such as PRO.Display can identify a new SKU in a photo, distinguish it from the standard one, recognize the correct POSM placement and the presence of price communication.

The location of the promotional exposition is crucial to its profitability.

The exposition shown in the photo is localized perfectly - to the side of the main passage, next to the entrance to the category (most buyers go only as far as 2-3m into the aisle). The producer's offer turned out to be so attractive that most of the goods were sold out. This means a loss of potential sales and retailer's margin and a challenge when it comes to keeping current merchandising.

This term from the field of Category Management describes the sequence of steps which a shopper takes when making a purchase decision regarding a specific product from a given category.

This is important as it reflects the shopper's perception of the structure of the category itself, and therefore the logical placement of products on the shelves.