In-store promotional mechanisms - one shopper path, 3 different promo POSM executions.

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from natural ingredients and POS materials should strongly support those features of products that refer to that trend. Lubella stand is a great example.

Digital POSM is becoming more common in convenience stores and at petrol stations.

It brings many advantages and new possibilities. With the use of AI, stores could tailor the offer even more. The future is right around the corner.

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

The retail sector has its eye on over 340 billion dollars of possible profits from projects based on artificial intelligence.

According to the latest report on a sample of 400 international retail chains prepared by Capgemini, there is over 340 billion dollars to be made through implementing projects based on Artificial Intelligence (AI).