Non-alcoholic products are becoming increasingly popular, which is why beer producers are investing in high-quality expositions.

The Zero Zone exposition is a great example. Simple brand communication, light and an LCD screen with a moving image attract the attention of Shoppers and increase the visibility of the category.

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.