A modest and simple stand from YOPE, which refers to the ingredients of the product and its naturalness.
It is in line with the style of the product packaging layout.
Prepacked stands guarantee the proper stock level, planogram execution, and a really valuable element - shopper communication.
However, it is worth remembering that proper merchandising is needed even in this case and that the transport spacers should be removed upon arrival at the store. They help to ensure safe transportation, but if not removed afterwards, they make it difficult to purchase the product.
TAGI: TradeMarketing, btl, ProDisplay, martini
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Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.
This time, the shopper encounters an accumulation of mistakes. Most of the product is inaccessible and barely visible and the product on display is different than the one marked on the POSM.
The difference is in the capacity of the bottles - 2 liters vs 1.8 liters in reality.
That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display, to control the quality of expositions.
TAGI: TradeMarketing, btl, lidl, retail, fmcg, persil
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Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.
This is especially important when it comes to new products which the shopper has to consciously notice.
TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, fmcg, wawrzyniec
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Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.
It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces.
TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, retail, jackdaniels
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