Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.
This is especially important when it comes to new products which the shopper has to consciously notice.
This is especially important when it comes to new products which the shopper has to consciously notice.
TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, fmcg, wawrzyniec
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