In 2019 the takeover of the Costa chain by Coca-Cola was finalized and the first results of this acquisition have already appeared in stores.

In the best places inside Coca-Cola fridges, next to the flagship product of the group, we can find now cans of coffee drinks with the Costa logo.

Starbucks and Costa symbolize two competing companies in the coffee take-out category - the competition compels them to differentiate their brand from the competition, but coffee target groups and consumer trends are still identical for both.