Let's take a look at B2B marketing of the largest chain of convenience stores in Poland. By reading the latest offer of Żabka, many people even from corporations, will start to wonder if it is worth "earning" 15,000 PLN. Communication very timely, directly accentuating the amount to "earn", supported by the picture of Ms. Iwona, franchisee Żabka (testymonial).
Żabka - a fierce fight for franchisees
13 December 2018
TAGI: TradeMarketing, franchising, b2b
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