The display must be conspicuous, as well as fitting as many products as possible, giving the shopper more choice, and should be easy to merchandise.

Communication with the customer is very important for all producers.

Hence LCD screens sometimes appear next to expositions. The idea is perfect, combining the product, communication, point of sale and the shopper in one place.

A very interesting exposition of Baczewski Whiskey, distributed by Ambra.

It is part of the reactivation of the old Polish strong alcohol brand, produced before World War II in Lviv.

At the "Retailer 4.o" Congress organized by Eurocash we presented the possibilities of the latest version of our PRO.Display exposition control system. 

Our system is based on Artificial Intelligence and it works offline, which means that verification process takes place right away during the visit and Internet connection is no longer necessary.

The Business Case of Coty.

Activity which has helped to increase the sales of Coty products: 20 percentage points in the Traditional Channel and 15 percentage points in the Modern Channel respectively, in addition to the organic growth of the category itself.