Our experts know that the more you invest, the more you have to control the quality of the investment.

That's why, with such expensive expositions, it is good practice to control:

TAGI: TradeMarketing, POSM, btl, PhotoRecognition, ProDisplay, Probspl, ROI, AI, fmcg

A performance in which a retailer tries to draw the shopper's attention to specific products.

A very interesting example of in-store theatre found in the duty-free zone. This exposition uses the concept of a stage to present products as the stars of the show. The effect is emphasized by subtle backlighting, clear communication and POSM. It catches the eye and increases the visibility of the products. The price tags have also not been forgotten.

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, fmcg, instoretheatre

Product categories verified by PRO.Display & photo recognition.

🔎 Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify and what the most common KPIs controlled within them are. Today's category is Beer.

🎯 Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, InStoreActivation, retail, AI, fmcg

An additional exposition targeted towards kids.

With bright colors and cartoon characters, it's a definite eye-catcher for a younger audience. But BTL placement can be as crucial as the material itself. In this case, it expands the producer's product portfolio. The exposition goes beyond the shelf while staying within its category.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, retail, fmcg

Non-alcoholic products are becoming increasingly popular, which is why beer producers are investing in high-quality expositions.

The Zero Zone exposition is a great example. Simple brand communication, light and an LCD screen with a moving image attract the attention of Shoppers and increase the visibility of the category.

TAGI: TradeMarketing, ProDisplay, Probspl, retail, AI, beer, zerozone