POSM Communication

04 November 2021

 A simple cardboard stand which is in line with the product packaging layout.

The style of both emphasizes the natural and eco qualities of the product and brings to mind handmade soap.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, fmcg

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The Beer Category

28 October 2021

Product categories verified by PRO.Display & photo recognition.

🔎 Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify and what the most common KPIs controlled within them are. Today's category is Beer.

🎯 Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, InStoreActivation, retail, AI, fmcg

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BTL in the right place

21 October 2021

An additional exposition targeted towards kids.

With bright colors and cartoon characters, it's a definite eye-catcher for a younger audience. But BTL placement can be as crucial as the material itself. In this case, it expands the producer's product portfolio. The exposition goes beyond the shelf while staying within its category.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, retail, fmcg

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Product categories verified by PRO.Display & photo recognition

19 October 2021

Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify, one after the other, and what the most common KPIs controlled within them are.

 🛒Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg

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The Zero Zone Exposition

07 October 2021

Non-alcoholic products are becoming increasingly popular, which is why beer producers are investing in high-quality expositions.

The Zero Zone exposition is a great example. Simple brand communication, light and an LCD screen with a moving image attract the attention of Shoppers and increase the visibility of the category.

TAGI: TradeMarketing, ProDisplay, Probspl, retail, AI, beer, zerozone

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