What happens with promotional products when a promotion ends?

This question often pops up when it comes to additional expositions. If these are regular SKUs, they end up on the standard shelf. In the case of in & out products (not included in the standard offer) the possibilities are as follows:

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

Prepacked stands guarantee the proper stock level, planogram execution, and a really valuable element - shopper communication.

However, it is worth remembering that proper merchandising is needed even in this case and that the transport spacers should be removed upon arrival at the store. They help to ensure safe transportation, but if not removed afterwards, they make it difficult to purchase the product.