A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg, lavazza

Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.

This is especially important when it comes to new products which the shopper has to consciously notice.

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, fmcg, wawrzyniec

What do you invest your people's time in when in stores?

Time is money and facts are essential in making the right decisions.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, Probspl, retail, AIinRetail, AI, fmcg

Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.

It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces. 

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, retail, jackdaniels

Do you want to make your product stand out? Remove the product label!

An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, develey