A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.

The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, retail, selgros

It turns out that honey can also be sold by weight.

The shopper does not pour the product, though, but has standard sizes of previously filled jars to choose from. The honey itself has been divided into 3 price segments. In this case, it is more of a marketing gimmick. Unfortunately, the main communication regarding the price is focused only on the most expensive honey, which weakens the attractiveness of the promotion as a whole.

TAGI: ProDisplay, Rossmann, innovation, auchan

Finlandia (strong alcohol) BTL – the simple and elegant form of a stand with wooden elements.

Simple brand communication + light and LCD screen with a moving image. It's an easy way to draw shoppers’ attention by means of a premium brand with an established market position. In addition, good stocking, price information and a well-executed planogram increase the chances of additional sales. Therefore, expositions like this should be controlled using AI and Photo Recognition systems such as PRO.Display.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, finlandia

The logic behind in-store activation is that the exposition should attract the attention of Shoppers.

Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, bacardi

As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg