Promo Exposition ROI

17 June 2021

When fighting for additional expositions it is worth synchronizing the level of care for the quality of 3 parameters:

  • the quality of POSM (promotional stands),
  • their placement in the store,
  • and proper stock level.

Then we maximize the main business parameter, i.e. ROI (Return on Investment). That's why it's worth checking how our activities turn out in reality (in-store). This can be done using AI and photo recognition systems such as PRO.Display.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, ROI, AI, frugo

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Kraken Rum Exposition

15 June 2021

BTL based on the success of a famous movie.

The exposition is very astounding and eye-catching. It cleverly refers to the plot of a famous movie. The reference occurs both at the product level – Rum – and the octopus tentacle level – Kraken. 

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg, kraken

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Nemiroff and Kinley - Cross Sales

10 June 2021

A way to increase sales based on mutual support for products shared by two well-known brands and, interestingly, different companies.

Vodka + tonic is probably not a surprising combination, but a joint exposition could well be.

TAGI: TradeMarketing, ProDisplay, kinley, nemiroff, crosssales

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Ambi Pur Cardboard Stand

25 May 2021

A very eye-catching cardboard stand from Ambi Pur.

It attracts Shoppers’ attention and stands out in the store space. Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

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Jim Beam Stand

20 May 2021

An interesting example of a well-thought-out whiskey display.

Communication is limited only to the exposition of the brand but overall, the stand creates a clear message. Plus, it is very well stocked. Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg, jimbeam

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