Out Of Stock in hot moments

24 January 2019

Growth of sales as the biggest challenge for Retailers in Poland - 2018 generated huge legal changes in the functioning of stores in Poland. From March 2018, a ban on trading for 2 Sundays monthly was introduced.

TAGI: Shopper, biedronka, lidl, retail

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"Craft products" marketing

21 November 2018

Marketing of this type of products, forces the marketer to depart from most corporate habits.

Habits, but not the standard of marketing thinking.

TAGI: retail, beer

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Wine - two expositions - Rossmann Poland and Geant Express France

15 February 2018

Two wine expositions - in Rossmann Poland and Geant Express France, show surprising differences in approach to the appearance and breadth of the selected categories, depending on the level of market maturity and more surprisingly, the purchasing power of society.

TAGI: Rossmann, wine, geant, retail

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