The introduction of a manufacturer-branded beer fridge in the largest discount chain is a huge success.

This is probably a project designed for shops located in tourist destinations. However, even such a great success requires additional supervision to ensure its effectiveness.

Impulse Sales still alive - the discussion amongst professionals as to whether the phenomenon of "Impulse Sales" is real or just a way for producers to win extra display space in the checkout zone has been going on for years.

Shopper research proves that as many as 66% of purchases of sweets and snacks are not fully planned, half of which are pure "Impulse" buys, i.e. "I did not plan this purchase at all, but I saw the product on the shelf and decided to buy it".

Newsletters are still one of the largest cost items in the marketing budgets of many Retailers.

As part of cost optimization, firstly the amount is limited, and distribution to mailboxes is reduced, but Biedronka showed another, more interesting way to do it. On magazine POS stands in stores, they have placed multimedia screens that allow for smooth content management, adaptation to the time of day or even a quick counter-competition. By the way, even if the printed newsletters run out (reduction of circulation), as in the picture, customers continue to learn about promotions from digitized POS materials.

Growth of sales as the biggest challenge for Retailers in Poland - 2018 generated huge legal changes in the functioning of stores in Poland. From March 2018, a ban on trading for 2 Sundays monthly was introduced.

Many people see discounters as the best dealers in the retail market in FMCG.

Meanwhile, the Polish Dino supermarket chain once again grew faster than its discount competitors. The most reliable results, ie the increase in sales of LfL (on the stores existing 12 months back) for the third quarter for Dino amounted to + 8.6% respectively, and for Biedronka "only" + 0.8%. We have a hypothesis that the current increase in LfL Dino may not result from better management of the store itself, but from 2 other things: