Let's start with a series of very important business questions which are often asked, but not always with fully defined control KPIs, leading to incorrect conclusions and financial losses:

Instant Meals - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

Sweets - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 Presence in category
👉 Products in HOT-ZONE
👉 Correct price
👉 Shelf share

Vacuum Cleaners - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 Promotion Presence
👉 Correct price
👉 POSM Presence
👉 Shelf share

Hair Dye - based on projects carried out together with our clients, the most common KPIs controlled within this category are:

👉 Distribution
👉 Planogram execution
👉 Promotion presence
👉 Correct price
👉 POSM Presence
👉 Shelf share