A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.

Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.

This time, the shopper encounters an accumulation of mistakes. Most of the product is inaccessible and barely visible and the product on display is different than the one marked on the POSM.
The difference is in the capacity of the bottles - 2 liters vs 1.8 liters in reality.
That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display, to control the quality of expositions.

What do you invest your people's time in when in stores?

Time is money and facts are essential in making the right decisions.

Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.

It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces.