A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.
The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.
TAGI:
TradeMarketing,
btl,
PhotoRecognition,
ProDisplay,
retail,
selgros
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As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.
Looking at the attached photo, we can suspect that one of these four things happened:
TAGI:
btl,
PhotoRecognition,
ProDisplay,
Probspl,
retail,
AI,
fmcg
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CSR (Corporate Social Responsibility) of Lidl and other stores boils down not only to using "green energy" to power the store, or having a responsible purchasing policy.
It is also the plan to minimize food waste, as it is estimated that in Europe almost 180 kg of food per capita is thrown away annually.
TAGI:
lidl,
retail,
fmcg,
csr,
zerowaste
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An interesting example of a well-thought-out whiskey display.
Communication is limited only to the exposition of the brand but overall, the stand creates a clear message. Plus, it is very well stocked. Check out our video and learn more about this exposition.
TAGI:
TradeMarketing,
PhotoRecognition,
ProDisplay,
retail,
AI,
fmcg,
jimbeam
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An interesting example of a multi-brand exposition. As we can see, a cardboard stand can also be premium quality.
The black color and suitable graphics make this posm stand look very classy and elegant.
TAGI:
POSM,
PhotoRecognition,
ProDisplay,
retail,
AIinRetail,
AI
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