Another interesting in-store exposition – a refrigerator with an illuminated element. 

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Flavored vodkas are becoming more and more popular, and therefore vodka producers are investing in good quality expositions.

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Taking advantage of one consumption occasion connecting two goods.

Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.

Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.