Taking advantage of one consumption occasion connecting two goods on the example of beer and salty snacks.

Can trade marketing change the purchasing decision at the point of sale?
Check out a real-life example in our video:

Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in.

However, it’s worth noting that, for many brands, they are the main tool of communication in the store. The Delecta stand gives an impression of lightness thanks to its shape as well as minimalist and visually appetizing communication – a very good example of Trade Marketing activities overall.

A very impressive exposition of Coca-Cola, a product from the soft drinks category.

On the other side of the same display are Costa Coffee beans.

Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.