This Coca-Cola fridge is very modern and eye-catching.

However, the built-in LCD screen makes it impossible to see the products inside.

TAGI: TradeMarketing, cocacola, PhotoRecognition, ProDisplay, AI, fmcg

How to lower the ROI from an exposition? – Of course, it is not that difficult.

But there are a few key elements that influence it:

TAGI: TradeMarketing, ProDisplay, ROI

Every producer should be on the lookout for growth opportunities.

Beer producers have already achieved a high level of market saturation in their basic category – beer – and now, while looking for space to grow, they are boldly targeting the category of non-alcoholic beverages for yet another year.
This offer is aimed partly at new consumers on the market but is also based on the changing lifestyles of existing users, for example those who want to keep the sense of pleasure they get from drinking beer, but still want to be able to drive home to the suburbs.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, strefazero

Many purchasing decisions are made directly in front of the shelf, so the quality of the exposition is extremely important.

Monster expositions are a great example of that. Check out the video and learn more:

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, monster

Another interesting exposition, this time from Żywiec Zdrój.

This stand evokes the old ways of selling this type of product and is in-line with consumer trends. Check out the video and learn more.

TAGI: TradeMarketing, ProDisplay, AI, fmcg, zywieczdroj