It turns out that sometimes it is worth returning to the roots to support your product.

Displays in the shape of old beer boxes, can greatly emphasize the image of kraft beer with tradition.

Nielsen shows that hypermarkets in Poland are still losing their market to discount stores and proximity supermarkets.

Seemingly logical Tesco is trying all their best to resemble the first ones. Nevertheless over the last few years, discounters have undergone a deep premiumisation of the appearance and offer, and Tesco has copied their solutions from 15-20 years ago.

Each retail chain wants to attract as many customers as possible. In Poland, the easiest way to do it is by promoting popular products at great prices. In the autumn, sugar is becoming such a "product of a fight" between the chains, as the autumn processing of fruit preserves and tinctures are still popular.