A modest and simple stand from YOPE, which refers to the ingredients of the product and its naturalness.

It is in line with the style of the product packaging layout.

TAGI: TradeMarketing, btl, retail, AIinRetail, AI, fmcg

Non-alcoholic products are becoming increasingly popular, which is why beer producers are investing in high-quality expositions.

The Zero Zone exposition is a great example. Simple brand communication, light and an LCD screen with a moving image attract the attention of Shoppers and increase the visibility of the category.

TAGI: TradeMarketing, ProDisplay, Probspl, retail, AI, beer, zerozone

What happens with promotional products when a promotion ends?

This question often pops up when it comes to additional expositions. If these are regular SKUs, they end up on the standard shelf. In the case of in & out products (not included in the standard offer) the possibilities are as follows:

TAGI: TradeMarketing, ProDisplay, Probspl, retail, fmcg

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

TAGI: TradeMarketing, POSM, PhotoRecognition, ProDisplay, AI, fmcg

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, kinder