Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

What are the BTL rules of Pet Trade?

22 September 2020

This is an important question because the target group is quite different.

Check out our video and learn more.

TAGI: TradeMarketing, ProDisplay, fmcg, pettrade

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In-store activation control by AI

17 September 2020

Once again we present the possibilities of exposition control with the use of Artificial Intelligence algorithms supporting our photo recognition systems.

It controls, among others: the presence of defined SKUs, stock level, planograms, the presence of appropriate POSM, and finally price communication.

TAGI: TradeMarketing, pringles, ProDisplay, AI

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In-store theatre

10 September 2020

How to transform the store into your own stage?

Check out the video with examples of in-store theatre expositions.

TAGI: TradeMarketing, POSM, ProDisplay, fmcg, instoretheatre

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Hochland in-store activation

08 September 2020

The AI algorithms used in our PRO.Display application for exposition control in stores captured a new, interesting display prepared by Hochland.

The white and blue colors evoke the Greek roots of feta cheese. The simple, rural-style roof of the stand supports the naturalness of the product. We can also mention great stock and planogram execution, and a small but very important element, i.e. price tags.

TAGI: TradeMarketing, ProDisplay, AI, hochland

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Interesting display, poor merchandising

01 September 2020

During exposition control in stores with the use of our PRO.Display application and AI algorithms, we found an interesting display by one of the retailers - the Auchan supermarket chain.

TAGI: TradeMarketing, ProDisplay, AI, auchan

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