Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify, one after the other, and what the most common KPIs controlled within them are.
🛒Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.
TAGI:
TradeMarketing,
PhotoRecognition,
ProDisplay,
retail,
AI,
fmcg
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A modest and simple stand from YOPE, which refers to the ingredients of the product and its naturalness.
It is in line with the style of the product packaging layout.
TAGI:
TradeMarketing,
btl,
retail,
AIinRetail,
AI,
fmcg
Read More
Non-alcoholic products are becoming increasingly popular, which is why beer producers are investing in high-quality expositions.
The Zero Zone exposition is a great example. Simple brand communication, light and an LCD screen with a moving image attract the attention of Shoppers and increase the visibility of the category.
TAGI:
TradeMarketing,
ProDisplay,
Probspl,
retail,
AI,
beer,
zerozone
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What happens with promotional products when a promotion ends?
This question often pops up when it comes to additional expositions. If these are regular SKUs, they end up on the standard shelf. In the case of in & out products (not included in the standard offer) the possibilities are as follows:
TAGI:
TradeMarketing,
ProDisplay,
Probspl,
retail,
fmcg
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POS materials should attract the attention of shoppers in the store.
To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.
TAGI:
TradeMarketing,
POSM,
PhotoRecognition,
ProDisplay,
AI,
fmcg
Read More
