For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.
To increase sales, various SKUs from different categories are combined.
To increase sales, various SKUs from different categories are combined.
TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, kinder
Read MoreA well executed exposition at the checkout zone, which is the best and most profitable spot in the store.
TAGI: TradeMarketing, lidl, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg
Read MoreHowever, it is worth remembering that proper merchandising is needed even in this case and that the transport spacers should be removed upon arrival at the store. They help to ensure safe transportation, but if not removed afterwards, they make it difficult to purchase the product.
TAGI: TradeMarketing, btl, ProDisplay, martini
Read MoreThe stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.
TAGI: TradeMarketing, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg, lavazza
Read MoreThis time, the shopper encounters an accumulation of mistakes. Most of the product is inaccessible and barely visible and the product on display is different than the one marked on the POSM.
The difference is in the capacity of the bottles - 2 liters vs 1.8 liters in reality.
That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display, to control the quality of expositions.
TAGI: TradeMarketing, btl, lidl, retail, fmcg, persil
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