What do you invest your people's time in when in stores?
Time is money and facts are essential in making the right decisions.
Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.
It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces.
TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, retail, jackdaniels
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Do you want to make your product stand out? Remove the product label!
An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties.
TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, develey
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A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.
The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.
TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, retail, selgros
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It turns out that honey can also be sold by weight.
The shopper does not pour the product, though, but has standard sizes of previously filled jars to choose from. The honey itself has been divided into 3 price segments. In this case, it is more of a marketing gimmick. Unfortunately, the main communication regarding the price is focused only on the most expensive honey, which weakens the attractiveness of the promotion as a whole.
TAGI: ProDisplay, Rossmann, innovation, auchan
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