PRO.Display effectiveness study

10 August 2021

What do you invest your people's time in when in stores?

Time is money and facts are essential in making the right decisions.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, Probspl, retail, AIinRetail, AI, fmcg

Read More

Jack Daniel's oak barrel display

06 August 2021

Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.

It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces. 

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, retail, jackdaniels

Read More

Less means more

29 July 2021

Do you want to make your product stand out? Remove the product label!

An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, develey

Read More

Cross-selling?

22 July 2021

A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.

The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.

TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, retail, selgros

Read More

Honey sold by weight at Auchan

16 July 2021

It turns out that honey can also be sold by weight.

The shopper does not pour the product, though, but has standard sizes of previously filled jars to choose from. The honey itself has been divided into 3 price segments. In this case, it is more of a marketing gimmick. Unfortunately, the main communication regarding the price is focused only on the most expensive honey, which weakens the attractiveness of the promotion as a whole.

TAGI: ProDisplay, Rossmann, innovation, auchan

Read More