In-store promotional mechanisms - one shopper path, 3 different promo POSM executions.

Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

To reach or maintain a premium status, especially in the strong alcohol category, brands must emphasize their strength through the outstanding quality of their expositions.

It can be done in many ways. Here are some examples of extraordinary expositions from this category.

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from natural ingredients and POS materials should strongly support those features of products that refer to that trend. Lubella stand is a great example.