Vending machines are the essence of convenience stores.

They are positioned in the most frequently visited areas, as well as being available 24/7 and self-serviced. However, due to the limited size, the machines force their owners to focus on the assortment that is most often required by shoppers from the selected category.

"Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed.

Belvedere’s trade marketing department has proved that being a luxury brand is not only about the product but also its exposition, which is supposed to support such positioning.

In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.

Communication with the customer is very important for all producers.

Hence LCD screens sometimes appear next to expositions. The idea is perfect, combining the product, communication, point of sale and the shopper in one place.