People who know about canine needs know perfectly well that regular chocolate might be harmful to them.

The attached photo, however, shows the perfect marketing idea by Trixie, which is based on knowledge of human behavior. People thinking about a small reward for themselves or just a moment of pleasure reach for chocolate, and they automatically transfer this behavior to the needs of their dogs. "My dog will definitely feel the same pleasure as me ..." and since dogs generally eat everything, especially from the hands of their owners, they immediately have proof of the validity of their point.

TAGI: TradeMarketing, btl, Probspl, pettrade

We all know the Mars and Milky Way chocolate bars.

Over the years, the subsequent expansion of the product offer has consisted of adding more types of chocolate bar, and over time ice cream bars as well, followed by cooled milk drinks.

TAGI: TradeMarketing, mars, Probspl, milkyway, marketing, brandactivation

Another interesting realization of the exposition of products creating the image of the Chupa Chups brand at airports.

Unique products, much larger (multipacks) than those available in traditional stores, while maintaining the original shape and look.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, chupachups, storeactivation

A proper pricing strategy is very important for retailers, especially when it comes to promotions.

The majority of the price cut is covered by the producer of the promoted product, while some comes directly from the retailer’s margin. In addition, to maximize the effects, it is worth promoting important categories systematically. This is what promotional calendars are used for - to better manage promotion time and prices. When it comes to discount stores, due to the limited assortment, the case seems much simpler. But it turns out that this is not always the case, as you can see in the example of Lidl.

TAGI: Shopper, lidl, Probspl, storeactivation, ariel, persil

Setting RSP (Retail Shelf Price) for individual products, manufacturers and retailers usually take into account the prices of their similar products and that of the competition.

Another rule which allows them to cover additional costs is to raise the price of the product through the added value of the product itself. It can be the form of the product (e.g. a set of separately packed mini products) or packaging (e.g. a zip - lock that makes it possible to open and close of the product multiple times). We follow the principle that the shopper is ready to pay more, when he can see the benefit for himself.

TAGI: Shopper, lidl, Probspl, retail, price