At the "Retailer 4.o" Congress organized by Eurocash we presented the possibilities of the latest version of our PRO.Display exposition control system. 

Our system is based on Artificial Intelligence and it works offline, which means that verification process takes place right away during the visit and Internet connection is no longer necessary.

TAGI: PhotoRecognition, ProDisplay, Probspl, eurocash, microsoft, akademiaumiejetnosci

In business RETURN ON INVESTMENT is one of the most important parameters which verifies the real quality of Trade Marketing and the Sales Department’s work.

Display stands in the cash register zone are a great example. This is the most important area for impulse product Producers, and at the same time it generates some of the highest costs. Where do these costs come from?

TAGI: TradeMarketing, ProDisplay, Probspl, InStoreActivation

When it comes to food, it is worth referring to the current trends, i.e. what customers crave the most.

At the same time, this is also the most difficult thing for fast food chains to duplicate, meaning freshness and the locality of the product. When we add "live cooking" on top of that, the customer knows clearly what he is dealing with.

TAGI: Shopper, TradeMarketing, Probspl, foodtrend

This is an important question because the target group is quite different.

However, in this sales channel you must clearly differentiate between a Consumer and a Shopper. Shoppers are simply people. They are driven by the same trends and expectations as when they buy products for themselves. There are people who know what is best for them and they ignore it, but when it comes to their pet they do not compromise since they are ruled by emotions and a sense of responsibility.

TAGI: POSM, Probspl, InStoreActivation, pettrade

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.

TAGI: TradeMarketing, POSM, btl, Probspl, InStoreActivation, bacardi, martini