When fighting for additional expositions it is worth synchronizing the level of care for the quality of 3 parameters:

• the quality of POSM (promotional stands),
• their placement in the store,
• and proper stock level.

Then we maximize the main business parameter, i.e. ROI (Return on Investment). That's why it's worth checking how our activities turn out in reality (in-store). This can be done using AI and photo recognition systems such as PRO.Display.

An interesting example of a well-thought-out whiskey display.

Communication is limited only to the exposition of the brand but overall, the stand creates a clear message. Plus, it is very well stocked. Check out our video and learn more about this exposition.

BTL communication done well is crucial in retail.

The role of the display is to highlight the product and support it at the level of communication with the shopper. Lisner’s stand is a great example of how it should be done. It stands out thanks to its shape, which at the same time refers to the product itself – fish. The stand is made from wood which brings it in line with consumer trends i.e. demand for products made from natural ingredients.

An interesting example of a multi-brand exposition. As we can see, a cardboard stand can also be premium quality.

The black color and suitable graphics make this posm stand look very classy and elegant.

This Coca-Cola fridge is very modern and eye-catching.

However, the built-in LCD screen makes it impossible to see the products inside.