Having worked for 20 years in the industry, sales managers have asked us the same question over and over again: “How are my products displayed at points of sale which my sales representatives are unable to reach?”

We have reasonable grounds to believe that finding an answer to this type of question is worthwhile. The basis for this claim lies in the 95 million specific answers to those questions given by our company.

Every producer should be on the lookout for growth opportunities.

Beer producers have already achieved a high level of market saturation in their basic category – beer – and now, while looking for space to grow, they are boldly targeting the category of non-alcoholic beverages for yet another year.
This offer is aimed partly at new consumers on the market but is also based on the changing lifestyles of existing users, for example those who want to keep the sense of pleasure they get from drinking beer, but still want to be able to drive home to the suburbs.

Many purchasing decisions are made directly in front of the shelf, so the quality of the exposition is extremely important.

Monster expositions are a great example of that. Check out the video and learn more:

Another interesting exposition, this time from Żywiec Zdrój.

This stand evokes the old ways of selling this type of product and is in-line with consumer trends. Check out the video and learn more.

Taking advantage of one consumption occasion connecting two goods on the example of beer and salty snacks.