While multi-brand expositions sometimes occur, in this particular situation shoppers saw the end of 3 different promotions located on 1 cardboard stand. Even worse, the Bahlsen stand was supposed to support 2 limited edition SKUs, which can be seen at the communication level (very interestingly).
TAGI: PhotoRecognition, ProDisplay, InStoreActivation, ferrero, bahlsen
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It has only been 2 months, yet we can already see how it has affected the quality of expositions. 1 additional exposition and 2 main competitors. The question is – which of them paid for it?
TAGI: lays, PhotoRecognition, ProDisplay, storeactivation, bahlsen
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