CSR (Corporate Social Responsibility) of Lidl and other stores boils down not only to using "green energy" to power the store, or having a responsible purchasing policy.

It is also the plan to minimize food waste, as it is estimated that in Europe almost 180 kg of food per capita is thrown away annually.

TAGI: lidl, retail, fmcg, csr, zerowaste

A very eye-catching cardboard stand from Ambi Pur.

It attracts Shoppers’ attention and stands out in the store space. Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

An interesting example of a well-thought-out whiskey display.

Communication is limited only to the exposition of the brand but overall, the stand creates a clear message. Plus, it is very well stocked. Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg, jimbeam

BTL communication done well is crucial in retail.

The role of the display is to highlight the product and support it at the level of communication with the shopper. Lisner’s stand is a great example of how it should be done. It stands out thanks to its shape, which at the same time refers to the product itself – fish. The stand is made from wood which brings it in line with consumer trends i.e. demand for products made from natural ingredients.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg

An intriguing combination of 2 categories: isotonic drinks and beer.

Check out our video and learn more about this exposition.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg