Everything that extends outside the shelf line draws extra attention from shoppers and increases the likelihood of additional sales.

This is especially important when it comes to new products which the shopper has to consciously notice.

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, fmcg, wawrzyniec

What do you invest your people's time in when in stores?

Time is money and facts are essential in making the right decisions.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, Probspl, retail, AIinRetail, AI, fmcg

The logic behind in-store activation is that the exposition should attract the attention of Shoppers.

Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, bacardi

As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg

BTL based on the success of a famous movie.

The exposition is very astounding and eye-catching. It cleverly refers to the plot of a famous movie. The reference occurs both at the product level – Rum – and the octopus tentacle level – Kraken. 

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg, kraken