Quality control of key expositions

30 April 2021

Are Sales Representatives and in-store exposition control necessary?

Check out our video and see a real-life example from the store.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, fmcg

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Promo vs. Regular Sales

22 April 2021

The promotional exposition should definitely stand out and attract the shopper's attention.

However, the stand should not interfere with the shopper's path and block access to shelves with regular products.
Check out our video and learn more.

TAGI: TradeMarketing, POSM, PhotoRecognition, ProDisplay, fmcg

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Coca-Cola in-store fridge exposition

08 April 2021

This Coca-Cola fridge is very modern and eye-catching.

However, the built-in LCD screen makes it impossible to see the products inside.

TAGI: TradeMarketing, cocacola, PhotoRecognition, ProDisplay, AI, fmcg

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Increasing the target group of the category

23 March 2021

Every producer should be on the lookout for growth opportunities.

Beer producers have already achieved a high level of market saturation in their basic category – beer – and now, while looking for space to grow, they are boldly targeting the category of non-alcoholic beverages for yet another year.
This offer is aimed partly at new consumers on the market but is also based on the changing lifestyles of existing users, for example those who want to keep the sense of pleasure they get from drinking beer, but still want to be able to drive home to the suburbs.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, strefazero

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Monster - 2 expositions

16 March 2021

Many purchasing decisions are made directly in front of the shelf, so the quality of the exposition is extremely important.

Monster expositions are a great example of that. Check out the video and learn more:

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, monster

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