Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.

Beer is one of the most important categories for each store.

In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. In-store activation is a huge challenge for producers’ Trade Marketing departments. Asahi (Kompania Piwowarska) shows us that it can be done.

A one-time offer of Anna Lewandowska's products in Lidl sold quite well.

For the "foods by Ann" brand, it is very important to reach new customer groups and build real knowledge of the brand's products. The owner's name is at the same time the driving force of the brand and, to put it mildly, a "challenge", which can be seen on the internet forums.