As it turns out, the “red truck” can be a BTL theme for various brands.

For Coca Cola it is a continuation of its flagship Christmas advertisement, which connects a very strong ATL campaign and in-store activation, which is BTL.

Rossmann is looking for opportunities to make additional sales

The drugstore chain once again proves that while looking for opportunities to increase sales, it is possible to improve the standard offer, but also to offer products that are usually present in other stores.

In 2019 the takeover of the Costa chain by Coca-Cola was finalized and the first results of this acquisition have already appeared in stores.

In the best places inside Coca-Cola fridges, next to the flagship product of the group, we can find now cans of coffee drinks with the Costa logo.

Such zones are very interesting places in terms of the activity of trade marketers from the largest companies.

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.