In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

Recently, news about the entry of Coca Cola into the strong alcohol distribution market in Poland has circulated.

So, does the attached photo suggest similar actions by the Mars and Haribo brands?

We all know the Mars and Milky Way chocolate bars.

Over the years, the subsequent expansion of the product offer has consisted of adding more types of chocolate bar, and over time ice cream bars as well, followed by cooled milk drinks.

In Carrefour hypermarkets, we can find interesting POSM materials that keep the balance of visibility vs quality vs price.

These are cardboard gates, navigating customers to selected categories. To increase the effect of "navigation", they have the communication of the strongest brands from particular categories in the alley.

The center of Warsaw, the Żabka store, claim to be best Convenience Store Chain. The Wawel stand located next to the cash register, and Mars products on the best shelf.