Based on projects carried out together with our clients, in this series of posts we would like to share with you the categories which the PRO.Display system can verify, one after the other, and what the most common KPIs controlled within them are.

 🛒Our system supports clients from various fields in their pursuit of perfect exposition at the point of sale. With the use of AI and photo recognition technologies, PRO.Display can verify the quality of exposition and execution of in-store activities with 99% credibility.

POS materials should attract the attention of shoppers in the store.

To be effective, there must be a limited amount, as only then do they have a chance to stand out instead of fading into the background. Here, the category gives the impression that it consists of "new" products only.

For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

A well executed exposition at the checkout zone, which is the best and most profitable spot in the store.

A very simple, yet beautiful, exposition from Lavazza.

The stand was prepacked; hence, it is perfectly stocked. The producer has provided the price strips, but the retailer did not insert the price tags. Studies show that the lack of a price tag can reduce sales by up to 50%.