What do you invest your people's time in when in stores?
Time is money and facts are essential in making the right decisions.
Do you want to make your product stand out? Remove the product label!
An interesting example of a creative product line design, identified during shelf control using our AI-powered PRO.Display application. Develey has completely dispensed with traditional product labels for its "Czech" flavor varieties.
TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, develey
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A surprising example of a cross-selling approach at Selgros, combining sales of 2 very different categories – spirits and garden furniture.
The categories are different, but the main consumer need is the same – to relax. This example shows that interesting inspirations can also be found in the Cash&Carry channel.
TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, retail, selgros
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Finlandia (strong alcohol) BTL – the simple and elegant form of a stand with wooden elements.
Simple brand communication + light and LCD screen with a moving image. It's an easy way to draw shoppers’ attention by means of a premium brand with an established market position. In addition, good stocking, price information and a well-executed planogram increase the chances of additional sales. Therefore, expositions like this should be controlled using AI and Photo Recognition systems such as PRO.Display.
TAGI: TradeMarketing, btl, PhotoRecognition, ProDisplay, AI, finlandia
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The logic behind in-store activation is that the exposition should attract the attention of Shoppers.
Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.
TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, bacardi
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