Temporary displays are usually simple, made of cardboard and, above all, very short-lived POSM materials, which often impacts how much effort is put in.

However, it’s worth noting that, for many brands, they are the main tool of communication in the store. The Delecta stand gives an impression of lightness thanks to its shape as well as minimalist and visually appetizing communication – a very good example of Trade Marketing activities overall.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, delecta

A very impressive exposition of Coca-Cola, a product from the soft drinks category.

On the other side of the same display are Costa Coffee beans.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg

Due to their positioning, expositions of premium brands are very often modest in terms of their form and message.

Even the very low placement of the price tag is noteworthy. Normally this would be a mistake, but for premium products, price communication - though mandatory - has less impact on the purchase.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AIinRetail, AI, fmcg

Additional stimulation of Sales Representatives’ activity by Regional Sales Managers.

While conducting a Virtual Storecheck, each RSM can filter the list of shops assigned to their region, and after entering the entry details, they can add comments or recommendations regarding the exposition. The Sales Representative receives notification when a new comment has been added by their RSM.

TAGI: PhotoRecognition, ProDisplay, retail, AIinRetail, fmcg, perfectstore, planogram

Another interesting in-store exposition – a refrigerator with an illuminated element. 

Check out our video:

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg