This Coca-Cola fridge is very modern and eye-catching.

However, the built-in LCD screen makes it impossible to see the products inside.

Every producer should be on the lookout for growth opportunities.

Beer producers have already achieved a high level of market saturation in their basic category – beer – and now, while looking for space to grow, they are boldly targeting the category of non-alcoholic beverages for yet another year.
This offer is aimed partly at new consumers on the market but is also based on the changing lifestyles of existing users, for example those who want to keep the sense of pleasure they get from drinking beer, but still want to be able to drive home to the suburbs.

Many purchasing decisions are made directly in front of the shelf, so the quality of the exposition is extremely important.

Monster expositions are a great example of that. Check out the video and learn more:

Taking advantage of one consumption occasion connecting two goods on the example of beer and salty snacks.

Can trade marketing change the purchasing decision at the point of sale?
Check out a real-life example in our video: