POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from the natural ingredients and POS materials should strongly support those features of products that refer to that trend. Dr.Oetker stand is a great example.

Display that supports the attributes of the product is crucial in retail.

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.

In-store promotional mechanisms - one shopper path, 3 different promo POSM executions.