To reach or maintain a premium status, especially in the strong alcohol category, brands must emphasize their strength through the outstanding quality of their expositions.

It can be done in many ways. Here are some examples of extraordinary expositions from this category.

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from natural ingredients and POS materials should strongly support those features of products that refer to that trend. Lubella stand is a great example.

In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

Every food brand, when elaborating its exposition materials, has to take different types of shops and locations of the exposition into account.

Large corporations take the additional specificity of various markets into account, preparing ready-made sets of solutions. In such situations, it is very important to maintain the consistency of form and communication for completely different types of POSM. The photos below show a very interesting example of consistency in actions taken by Nestle: a large floor expositor in hypermarkets and small exposition basket in supermarkets and independent shops.